Marketing
One strategy for your six networks: Facebook, Instagram, WhatsApp, TikTok, YouTube and LinkedIn, backed by content and websites.
See Marketing
Manuel CarrilloSTRATEGY + ACTIONI'm Manuel Carrillo, a digital marketing consultant and media buyer for small businesses in the US & LATAM, based in Costa Rica. I connect strategy, marketing and execution to give direction to what comes next for your business.
Find your service ↗Strategy, advertising, digital products and social media.
Choose where to start.
One strategy for your six networks: Facebook, Instagram, WhatsApp, TikTok, YouTube and LinkedIn, backed by content and websites.
See Marketing


Metrics-driven campaigns on Meta, Google and TikTok, with a calculator to explore your budget.

Digital products ready to sell, with a 50% commission per sale.

Five pillars and a 30-day action plan. In Spanish.
About the ebookContent about marketing and digital business that moves every day on my social networks.





Marketing starts with understanding what makes a business valuable. I'm Manuel Carrillo, a business administration graduate of the Universidad Nacional (UNA) in Costa Rica.
I help you connect strategy with action: communicate the value of your brand, develop your digital presence and smooth the path from your customers' interest to a conversation with your business.
Let's talk about your business ↗Digital marketing and Meta Ads for the US & LATAM,
in short answers.
Manuel Carrillo is a digital marketing consultant and media buyer based in Costa Rica who works with small businesses in the United States and Latin America. He has a degree in business administration from the Universidad Nacional (UNA). He helps businesses connect strategy with action: communicating the value of their brand, developing their digital presence and turning customer interest into conversations.
Strategy for Facebook, Instagram, WhatsApp, TikTok, YouTube and LinkedIn; brand positioning, brand establishment, sales and social media setup plans; content creation; development of landing pages, web systems, CRM-style systems and e-commerce; and Meta Ads campaign management.
A digital marketing consultation with Manuel Carrillo costs USD 50. Marketing plans, content creation and websites are quoted based on the scope of each business.
Plan 1 costs USD 500 per month and includes brand content, goals, and campaign setup and monitoring. Plan 2 costs USD 1,000 per month and includes creatives, goals, optimization and budget planning. Plan 3 costs 10% of monthly ad spend for accounts investing USD 10,000 or more per month, and is negotiable above USD 15,000 per month. A single campaign starts at USD 150.
No. What is paid to Meta, Google or TikTok for the ads is separate from the management fees.
By email at adm.manuel.carrillo@gmail.com, or on WhatsApp and by phone at +506 8728 7777. From the contact page you can open the conversation with a message about marketing strategy, ad campaigns or digital products.